What is Sticker Shock?
A Sticker Shock Campaign is a project where the community, youth, police and alcohol retailers all work together to combat minors obtaining access to alcohol. With these sectors partnering, they create a message, which is then printed onto stickers and placed on products in stores. The messaging is geared towards adults to stop them from purchasing alcohol for minors.
Students received a bundle of tags that said “Don't Buy for Minors.” The students would place as many tags as they could all over multi-packs of alcohol beverages to shock the community and get them to ask questions and discuss the dangers of underage drinking.
The Sticker Shock program is well aligned with the Stand Strong's mission to provide youth the protective factors needed to help make positive decisions for their future. The mission of the growing Catalyst program at both the middle school and high school level is to educate, provide informal counseling, and safety to students and teachers.